My name is Karmel and I am on a mission to create products that outlive me. 

I believe that business is personal. I listen and connect the dots.


Sabbatical | Full-Time Traveler




40% increase in downloads
3x increase in average session duration


I've always wondered what I can learn and accomplish if I thrust myself into the unknown. If I took risks and left my comfort zone. So my husband and I bought one-way tickets and hit the road with nothing but two suitcases. 

While traveling, I worked as a product consultant for multiple clients: 


  • Whitespectre- Barcelona

    • Set product vision and lead road-mapping, goal setting, and product roll-out strategy

    • Define key success metrics and develop analytics implementation plans

    • Negotiate agreements with external partners; develop and prioritize contracts

    • Collaborate with leaders in the marketing and sales teams to define, execute, and support
      the overall go-to-market strategy

    • Partner with internal and external development teams to prioritize product releases

    • Review, analyze, and shadow competitor products

  • EdTech Startup- San Francisco, CA

    • Develop go-to-market strategy and execution plan

    • Lead user interviews and conduct competitive analysis to identify areas of opportunity

  • Successful launch of Android and iOS apps that enable patients to access their medical records, schedule appointments and view lab results.

  • Managing the entire product line life cycle from strategic planning to tactical activities.

  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

  • Analyzing potential partner relationships for the product.


200% growth in daily ratings. 

200% growth in time spent per user. 

2.5% growth in average session duration.






WhaleRock Industries


Product Quality Consultant/Engineer 

  • Managed 4 consumer health apps: I’m Expecting, My Cycles, My Diet Diary, Sugar Sense.

  • Launched Apple Watch apps for: My Cycles and Sugar Sense.

  • Specified market requirements for current and future products by conducting market research supported by on-going user research and interviews.


  • Launched Android and iOS applications for Google, Westfields and other high profile clients.

  • Partnered with the engineering and marketing teams to make strategic decisions & establish product direction

  • Launched and maintained SKYE Weather+Photo iOS App - ranked #3 among weather apps.

  • Managed releases for more than 10 Web and mobile products

  • Established an agile process for engineers, designers, content and sales teams to work seamlessly.

  • Identified points of product differentiation and positioning to develop product roadmap and vision for current and future products collaborating with partners.

  • Directed multi-site engineering resources for quality testing.

  • Wrote business requirements and functional specifications for various Global Delivery modules.



I was born and raised in Jordan. My parents migrated to the states to give my brothers and I the opportunity to pursue a better education.  I studied computer and electrical engineering which built the foundation for critical thinking and problem solving. 

I am driven by the idea of making the world a better place, and encouraging better behavior. I am passionate about user experience and empathetic to people's needs. 

I am both a thinker and a do-er and have the drive and commitment to put my ideas into practice.

I speak two languages and I'm a coffee snob. Currently, I am traveling the world with my life partner, meeting people, experiencing different cultures and simply connecting with humans. 

My favorite movie of all time is Coming to America, favorite TV series is a tie between Game of Thrones and WestWorld.