Karmel

Projects

 

Cedars-Sinai

40% increase in downloads
3x increase in average session duration

  • Successful launch of Android and iOS apps that enable patients to access their medical records, schedule appointments and view lab results. 
  • Managing the entire product line life cycle from strategic planning to tactical activities.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
  • Analyzing potential partner relationships for the product.
 

MedHelp

200% growth in daily ratings. 

200% growth in time spent per user. 

2.5% growth in average session duration

 

 

ChowNow

 

 

WhaleRock Industries

 
 
 

Product Quality Consultant 

  • Managed 4 consumer health apps: I’m Expecting, My Cycles, My Diet Diary, Sugar Sense.
  • Launched Apple Watch apps for: My Cycles and Sugar Sense.
  • Specified market requirements for current and future products by conducting market research supported by on-going user research and interviews. 
 
  • Launched Android and iOS applications for Google, Westfields and other high profile clients.
  • Partnered with the engineering and marketing teams to make strategic decisions to establish product direction
 
  • Launched and maintained SKYE Weather+Photo iOS App - ranked #3  among weather apps.
  • Managed releases for more than 10 Web and mobile products
  • Established an agile process for engineers, designers, content and sales teams to work seamlessly.
 
  • Identified points of product differentiation and positioning to  develop product roadmap and vision for current and future products collaborating with partners.
  • Directed multi-site engineering resources for quality testing.
  • Wrote  business requirements and functional specifications for various  Global Delivery modules.